Every business needs a website. Whether your business is small or big, it needs web pages so you can be involved in business. Soon all business is managed via the internet and for example, the phone is no longer used by the elderly. And since you have a website, you need to get visitors. Or it would be useless.
Your page would not crawl to the first page of Google by itself. You have to do optimising and link building by yourself or hire a professional to do it. Website optimization is not rocket science, it is mostly hard work. If you know how to use headlines and images and add keywords appropriately to your text, you’ll get to the very beginning and your page may reach a reasonable level on Google. However, that is not enough, as 75% of Google users will not continue on the second page of the search results, but will choose one of the first page results.
It is also very important to know the right keywords for what your customers are looking for. It’s very easy to get you on the Google homepage with a few compelling and meaningless keywords. Many search engine optimization companies will surely take advantage of this and present great results for customers who may not understand this. It will not be of any use to you, maybe you will have one visitor to your website. If so.